Desire2Learn Partner Network Programs & Benefits
Partner Network partners at all levels engage Desire2Learn in the interest of collaborating, marketing and selling a common solution to eLearning customers. To enable partners and support common objectives, the Partner Network is comprised of collaboration programs and benefits designed to streamline working together towards our common goal.
Current collaboration programs and benefits. For details please see the Partner Levels section.
Programs and Benefits
| Enablement | Campus Systems Partners | Content Development Partners | Software Developer Partners (ISVs) | Consulting Partners |
| Partner Account Manager | Select, Premier | Select, Premier | Select, Premier | Select, Premier |
| Welcome kit | All | All | All | All |
| Partner Connect! | All | All | All | All |
| Desire2Learn Partner Community | All | All | All | All |
| Partner Support Centre | All | All | All | All |
| Business planning with PAM | Select, Premier | Select, Premier | Select, Premier | Select, Premier |
| Product and Technical | ||||
| Integration Program for ISV/ Campus System Partners | Select, Premier | Select, Premier | Select, Premier | N/A |
| Compatibility Program for Content Providers | Select, Premier | Select, Premier | Select, Premier | N/A |
| Software Developer Kit (SDK) | Select, Premier | Select, Premier | Select, Premier | N/A |
| Content Development Server (CDS) | Select, Premier | Select, Premier | Select, Premier | N/A |
| Certification Program | Select, Premier | Select, Premier | Select, Premier | Select, Premier |
| Professional Services Support Hours | All | All | All | All |
| Test/Demo Site | Select, Premier | Select, Premier | Select, Premier | N/A |
| Marketing | ||||
| Awareness and Lead Generation Program | Select, Premier | Select, Premier | Select, Premier | Select, Premier |
| Press Release | Select, Premier | Select, Premier | Select, Premier | Select, Premier |
| "Featured Partner" in Newsletter | Select, Premier | Select, Premier | Select, Premier | Select, Premier |
| Case Studies | Select, Premier | Select, Premier | Select, Premier | Select, Premier |
| Partner Branding on Marketing Collateral | Select, Premier | Select, Premier | Select, Premier | Select, Premier |
| Users Conference Sponsorship | Select, Premier | Select, Premier | Select, Premier | Select, Premier |
| Directory Listing | Select, Premier | Select, Premier | Select, Premier | Select, Premier |
| Partner Collateral | Select, Premier | Select, Premier | Select, Premier | Select, Premier |
| Sales | ||||
| Leads and Opportunities Program | Select, Premier | Select, Premier | Select, Premier | Select, Premier |
| Desire2Learn Battlecard | All | All | All | All |
| Training | Select, Premier | Select, Premier | Select, Premier | Select, Premier |
| Test/Demo Site | Select, Premier | Select, Premier | Select, Premier | Select, Premier |
Enablement Benefits
Partner Account Manager
The Partner Account Manager is a dedicated resource assigned to Select and Premier Partners as a single point of contact for interaction with Desire2Learn.
As well as being the single point of contact for partners, the Partner Account Manager is responsible for assisting partners to engage in Partner Network programs and benefits, business planning and managing the coordination and completion of all joint projects.
Welcome Kit
The Partner Network Welcome Kit supports partners who have aligned with Desire2Learn, and contains materials necessary for partners to get off to a successful start in the Partner Network.
Partner Connect! Newsletter
Communication is vital to any relationship, and the Partner Network is committed to helping partners stay connected via the Partner Connect! newsletter. Partner Connect! includes relevant news and information about Desire2Learn, the Partner Network and the eLearning community.
Desire2Learn Partner Community
The Desire2Learn Partner Community is about much more than just the latest news. The Desire2Learn Partner Community was established to encourage partner-to-partner networking, gain program feedback directly from partners, communicating program and software developments, developing the partner community, and posting technical documentation.
Partner Support Centre
The Partner Support Centre is a dedicated resource for partners and prospective partners to communicate their questions and concerns to Desire2Learn and the Partner Network.
Business Planning with PAM
Business planning is important for any venture to achieve its objectives, and it is no less important for partnerships. That is why we work with partners to prepare a clear and documented path right from the start to help us both achieve our mutual business objectives.
Product and Technical Programs and Benefits
Integration Program for ISV/ Campus System Partners
The Integration Program for ISV's and Campus System Partners has been designed to streamline the process of managing ISV and Campus System custom technical projects, and ensure that both parties have a clear and documented path for engaging in and completing quality custom projects on time.
Compatibility Program for Content Providers
The Compatibility Program for Content Providers has been developed to streamline the process of managing custom Content Provider compatibility projects, and ensure that both parties have a clear and documented path for engaging in and completing quality custom projects on time.
Software Developer Kit (SDK)
Available in Q1 2008, the Desire2Learn software developer kit will be available to Select and Premier partners who desire to develop quick and easy integration with the Desire2Learn eLearning Suite.
Content Development Server (CDS)
Available in Q1 2008, the Desire2Learn Content Development Server is available for purchase to content developers who want to incorporate the creation of Desire2Learn formatted content into their production cycle.
Certification Program
Once your software is integrated with Desire2Learn, you will want to seal the deal by getting the Desire2Learn stamp of certification. Contact your Partner Account Manager for details.
Professional Services Support Hours
Professional Services Support Hours is a pay-for benefit available to partners with technical and content resources requirements outside of the regular Integration or Compatibility Programs. Partners will have the opportunity to purchase "Hours" for consultation at partner rates.
Marketing Programs and Benefits
Awareness and Lead Generation Program
The purpose of the Awareness and Lead Generation Program is to help Desire2Learn and partners capitalize on the market impact of completed technical integration and compatibility projects.
The Awareness and Lead Generation Program is a customized marketing based program that is only available to partners who have successfully completed a technical integration or compatibility project. Partners will have the opportunity to work with Desire2Learn marketing staff and develop the right marketing mix.
Press Release
Generating a buzz is an important part of partnerships. That is why Desire2Learn is committed to announcing to the eLearning industry new partnerships and completed technical projects through joint press releases.
"Featured Partner" in the Desire2Learn Horizon Newsletter
As an added benefit to partners who achieve success with Desire2Learn and the Partner Network, we offer the opportunity to highlight their accomplishments in the Horizon quarterly newsletter that is distributed to all of our clients.
Case Studies
Case studies are a great way to highlight partner wins, capabilities and experience. Desire2Learn will work closely with partners to develop case studies that demonstrate the power of the partnership.
Partner Branding on Marketing Collateral
As a further commitment to promoting our partners and their solutions, Desire2Learn will include partner branding on specific marketing collateral to promote partner relationships to the eLearning industry, clients and prospective customers.
Users Conference Sponsorship
To support the marketing efforts of partners, we cordially invite partners to sponsor our annual Desire2Learn Users Conference. This opportunity is only available to organizations who have committed to partnering with us.
Directory Listing
Desire2Learn is very excited to promote all of our partnerships to the eLearning industry and prospective customers. The directory helps clients to find and connect with Partner Network partners that will provide a greater total solution.
Partner Collateral
To support the partners who support us, the Partner Network will provide partners with co-branded materials for distribution to their client base and prospects to promote their Desire2Learn partnership.
Sales Programs and Benefits
Leads and Opportunities Program
The Leads and Opportunities Program is intended to support and manage partners who desire to align their branding message even tighter with Desire2Learn. This program allows Desire2Learn and partners to co-develop a customized lead generation program to drive sales. Desire2Learn presently does not engage in channel sales for its products or partners.
Desire2Learn Battlecard
The Desire2Learn battlecard is a single-page, easy-access field information resource that provides partners with Desire2Learn talking points and contact information to support sales opportunities with end users.
Training
Partner sales teams are offered virtual training to better understand the Desire2Learn Enterprise eLearning Suite and help support sales initiatives.
Test/Demo Site
Desire2Learn is committed to the success of its partners, and provides hosted demonstration sites to give partners the opportunity to become familiar with the Desire2Learn Learning Environment, and show their clients and prospects how great their solution looks in the Desire2Learn eLearning environment.
